Kaenon
Product line extension strategy for a $10M premium eyewear brand — defining team eyewear segment, market positioning, and sales forecasting.
ASRX
Brand development and go-to-market strategy for a performance fitness brand entering a competitive consumer products category.
Gunnar Optics
Brand positioning and business development for a performance eyewear brand pioneering the gaming and digital eyestrain category.
SKINS
Brand development and US market entry strategy for the world's leading compression performance apparel brand.
Zamst Sports Marketing
Sports marketing strategy and athlete/league partnership development across NFL, NBA, NHL, and MLB.
Ashworth Golf
Brand repositioning and product strategy for a heritage golf apparel brand navigating category consolidation.
Zamst
US market entry strategy and brand development for a leading Japanese sports medicine brand.
adidas Golf
Product creation and innovation pipeline strategy for adidas Golf — connecting global brand technology to the golf consumer.
Kawasaki
Brand strategy and licensing program development extending the iconic motorsports brand into lifestyle categories.
Alp-N-Rock
Brand strategy, go-to-market planning, and VC funding preparation for a premium women's active lifestyle brand.
PatchMD
Digital marketing strategy and brand positioning for a DTC health and wellness brand in the supplement category.
Kokopelli
Brand positioning and startup launch strategy for a packraft brand disrupting the outdoor water sports category.
Oakley
Executive leadership across business development, product strategy, and global sales at one of the world's most iconic performance brands.
Rudy Project
US market brand development and distribution strategy for an Italian premium performance eyewear and helmet brand.
TaylorMade Golf
Product creation and innovation pipeline strategy at the world's leading golf equipment company.
Python Wrap PPE
Business development and go-to-market strategy for a PPE brand entering healthcare and industrial safety markets.