About — LiquidMind (RODIO)

Vision Driven
Leadership

OakleyadidasTaylorMadeK-SwissSchutt Sports

Chief Visionary

Bryan Smeltzer

Bryan has spent 30 years at the executive level of some of the world's most iconic consumer brands — driving strategy, product, marketing, and global business development at Oakley, adidas, TaylorMade, K-Swiss, and Schutt Sports.

He founded a premium men's apparel brand, ran it profitably for a decade, and sold it to a VC firm. He's been on both sides of the table — as the executive inside the machine and the founder building from nothing.

Today, through LiquidMind, Bryan works with a select group of founders, CMOs, and brand leaders who are serious about building brands that outlast trends and dominate their categories for decades — not just the next quarter, but the next generation.

He is the author of the bestselling and award-winning The Visionary Brand and The Visionary Leader, and host of The Visionary Chronicles — ranked #1 Visionary and Top 50 Global Marketing Podcast by Feedspot.

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Career Path

30 years inside iconic brands

The executive experience behind every LiquidMind engagement — not theory, but lived leadership at the highest level.

LiquidMind Inc. · Global Advisory

Founder & Chief Visionary — LiquidMind Inc.

Leading a global brand strategy advisory firm — partnering with a select group of founders, CMOs, and brand leaders to build brands that dominate their categories for decades. Ranked Top 75 Consumer Products & Brand Strategy firms in the United States.

Executive Leadership · Global Brand

Global Division Leadership / Director — Oakley

Led business development, product strategy, and global sales at one of the world's most iconic performance brands. Created Athletic Division and led market execution for founder Jim Jannard's vision — experiencing firsthand what it means to build a brand from conviction, not convention.

Executive Leadership · Fortune 500

VP Product & Marketing — adidas

Drove global marketing strategy and brand positioning for one of the world's most valuable sports brands — developing the frameworks for market-driving brand leadership that became central to the LiquidMind philosophy.

Executive Leadership · Product Innovation

VP Product & Marketing — TaylorMade

Led product creation and innovation pipeline strategy at the world's leading golf equipment company — implementing the Liquid Mindset of holding vision firm while remaining fluid in execution.

Executive Leadership · Brand Revival

Senior Executive — K-Swiss

Executive leadership during a period of brand reinvigoration — developing go-to-market strategy and rebuilding competitive brand positioning in the performance footwear category.

Entrepreneur · Exit to VC

Founded Premium Men's Apparel Brand

Built, scaled, and successfully sold a premium men's apparel brand to a VC firm — experiencing every stage of the entrepreneurial journey from ideation through exit.

How We Work

The LiquidMind approach

We don't slot into an existing model — we build our team around your specific challenge and hit the ground running.

No Status Quo

We engage with brands who are ready to move beyond the status quo — who understand the need to adapt or face irrelevance, and are committed to disrupting their industry, category, or process.

Plug & Play Expertise

LiquidMind is a virtual team of former consumer products executives matched to your specific challenge. No learning curve, no agency overhead. We intuitively know what's needed from day one.

Partnership, Not Pressure

We always partner — no pressure. Every engagement starts with a free meeting to understand your needs and determine where we can immediately create value.

Published Works

The frameworks in print

The thinking behind LiquidMind's advisory work is published — engage with it before, during, and after any engagement.

Readers Favorite Award — Marketing

The Visionary Brand

The success formula behind the world's most visionary brands. The source text for the Becoming A Visionary Brand podcast series.

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#1 Amazon Bestseller — Business

The Visionary Leader

The success principles of the world's greatest visionaries — actionable tools for applying them to your leadership and life.

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Brands We've Worked With

Over 300 brands partnered across consumer products, sports, performance, and lifestyle — from Fortune 500 to founder-led startups.

Oakley· adidas· TaylorMade· K-Swiss· Nike· Under Armour· Porsche· Kawasaki· Schutt Sports· Osprey· SKINS· Zamst· Rudy Project· Alp-N-Rock· Gunnar Optics· Kokopelli· PatchMD· Ashworth Golf· Kaenon· ASRX· Oakley· adidas· TaylorMade· K-Swiss· Nike· Under Armour· Porsche· Kawasaki· Schutt Sports· Osprey· SKINS· Zamst· Rudy Project· Alp-N-Rock· Gunnar Optics· Kokopelli· PatchMD· Ashworth Golf· Kaenon· ASRX·

We've been inside the bloodline of iconic brands