Brand Strategy · Advisory · LiquidMind LLC

Empowering Visionary Brands

30 years inside iconic brands — Oakley, adidas, TaylorMade, and K-Swiss. Now partnering with founders, CMOs, and brand leaders who are building something that lasts.

300+
Brands Launched
30
Years Executive Leadership
Top 75
US Brand Strategy Firms
Visionary brand strategy
"Distinct… or Extinct."
— Tom Peters
The Liquid Mindset

Vision firm.
Execution fluid.

The brands that dominate hold their vision with conviction while remaining fluid in how they execute it. That's the foundation of everything we do at LiquidMind.

30 Years. One Truth.

Distinct brands
don't follow markets.

Three decades inside Oakley, adidas, TaylorMade, and K-Swiss. The brands that last are the ones that shape their category — not the ones that chase it. Distinct or extinct.

300+
Brands
30yr
Experience
Top 75
US Firms
How We Partner

We've been where
you're going.

LiquidMind partners with a select group of founders, CMOs, and brand leaders — not as outside consultants, but as operators who have lived every decision you're facing at the highest level of the industry.

Why LiquidMind

We've been inside the bloodline of iconic brands

We don't just study great brands — we built them. That difference is everything when you're navigating the decisions that determine whether your brand dominates or disappears.

Our Story →
  • Entrepreneurial focus with global consumer product brand bloodlines — Oakley, adidas, TaylorMade, K-Swiss, and more.
  • Brand strategy and positioning developed with Fortune 500 companies and high-growth startups alike.
  • Over 300 brands incubated, accelerated, and launched across consumer product categories globally.
  • Ranked Top 75 Consumer Products and Brand Strategy firms in the United States by Clutch.
  • Author of the award-winning The Visionary Brand — host of the Top 50 Global Marketing Podcast.
300+
Brands launched globally
F500
Enterprise strategy work
30yr
Executive leadership depth
Top 75
US Brand Strategy firms
What We Do

Your vision executed

Four integrated disciplines — deployed where and when you need them, built around your specific challenge.

Strategy

  • Brand Positioning & Development
  • Go-to-Market Planning
  • International Distribution
  • Pro-forma / Financial Forecasting
  • PE / VC Funding Prep
  • Interim Leadership

Marketing

  • Global Brand Strategy Plan
  • Brand Positioning
  • Digital Marketing Strategy
  • Brand Deck / Brand Book
  • Social Media Execution
  • Sports Marketing (NFL/NBA/NHL/MLB)

Product

  • Product Creation Vision
  • Innovation Pipeline Strategy
  • Breakaway Product Platform
  • Ideation Process
  • Lifecycle Management
  • Commercialization & Sourcing

Advisory

  • One-on-One Private Sessions
  • Visionary Foundational Leadership
  • Life & Business Transition
  • Strategy Review & Updates
  • Acquisition & Exit Discussion
  • Interim Management Support
Every engagement is custom

We build our team around your specific challenge. No retainer packages, no hourly templates — just the right expertise, deployed at the right moment.

View All Services →
Bryan Smeltzer
Oakley adidas TaylorMade K-Swiss Schutt Sports
Chief Visionary

Bryan Smeltzer

Bryan has spent 30 years at the executive level of some of the world's most iconic consumer brands — driving strategy, product, marketing, and global business development at Oakley, adidas, TaylorMade, K-Swiss, and Schutt Sports.

He founded a premium men's apparel brand, grew it, and sold it to a VC firm. Today, through LiquidMind, Bryan works with a select group of founders, CMOs, and brand leaders who are serious about building brands that outlast trends and dominate their categories for decades.

The Visionary Brand

Readers Favorite Award — Best Non-fiction, Marketing Genre.

The Visionary Chronicles

Ranked #1 Visionary Podcast and Top 50 Global Marketing Podcast by Feedspot.

The Visionary Leader

#1 Amazon Bestseller, Business Category.

LiquidMind Advisory

Private, one-on-one advisory engagements for brand leaders.

Full Bio → Schedule a Strategy Call
Brands We've Worked With

Over 300 brands partnered across consumer products, sports, performance, and lifestyle. From Fortune 500 to founder-led — we've been inside the room where category-defining decisions are made.

View All Projects →
Oakley· adidas· TaylorMade· K-Swiss· Nike· Under Armour· Porsche· Kawasaki· Schutt Sports· Osprey· SKINS· Zamst· Rudy Project· Alp-N-Rock· Gunnar Optics· Kokopelli· PatchMD· Ashworth Golf· Kaenon· ASRX· Oakley· adidas· TaylorMade· K-Swiss· Nike· Under Armour· Porsche· Kawasaki· Schutt Sports· Osprey· SKINS· Zamst· Rudy Project· Alp-N-Rock· Gunnar Optics· Kokopelli· PatchMD· Ashworth Golf· Kaenon· ASRX·
Selected Work

Recent projects

300+
Brands partnered

16 featured projects across 7 categories — Fortune 500 to founder-led.

View All Projects →
16
Featured case studies
From The Visionary Chronicles

Latest insights

Visionary LeadershipMarch 10, 2026

Navigating Brand Challenges as a Visionary Leader

What separates brands that endure a crisis from those that collapse under one?

Read More →
Brand StrategyFebruary 27, 2026

Creating a Consistent Brand Experience at Every Touchpoint

The brands that win long-term feel the same across every customer interaction.

Read More →
DisruptionFebruary 2, 2026

The Architecture of Disruption: A 90-Day Playbook

Disruption isn't an event — it's a designed process. Here's how to architect it.

Read More →
The Visionary Chronicles

New brand strategy insights every week — on the podcast and in the advisory letter.

Subscribe to Podcast → All Insights →

Ready to realize your vision?